Last updated: February 15, 2013
Director of Public Relations
2013 – Present
Established agency’s public relations practice, including media relations, crisis communications, writing services, and integrated social strategies that maximized the interaction of web, social media and traditional news outlets.
United States Federal Service
Public Affairs Officer
2009 – 2013
DOMESTIC NUCLEAR DETECTION OFFICE/DEPARTMENT OF HOMELAND SECURITY
Led rebranding of $330 million DHS division, under heavy Congressional criticism, as a responsible, cutting-edge component delivering critical national security leadership. Drove new themes and messaging through every communication channel. Conducted media training for executives prior to high profile media interviews and Congressional hearings. Wrote executives speeches for a variety of stakeholders.
UNITED STATES CENSUS BUREAU
Powered success of the 2010 Census Integrated Communications Campaign, the promotional engine of the most massive participation movement ever witnessed in the United States. Managed events for senior leaders of the Department of Commerce, engaged media at all levels, and revolutionized the Census Bureau’s social media outreach. Keva Silversmith Census Bureau
Burger King Corporation
2007 – 2008
Drove executive team vision for robust media relations and crisis communications that enhanced and protected the company’s reputation. Began as Edelman on-site consultant and then hired as in-house communications director. Keva Silversmith Burger King
Perry Ellis International
Director of Corporate Communication
2003 – 2006
Transformed communications department during critical period of acquisition and growth by leading investor relations effort, instituting media relations methodology, serving as internal and external communications contact, establishing internal communications program, and building position into company information hub to ensure consistency of message in press releases, annual reports, investor presentations, corporate websites and executive communication.
Florida Hillel Council
Director of Communications and Development
2000 – 2003
Created and executed integrated statewide development and communications plan for Florida’s seven independent foundations. Performed all functions of communications department to ensure frequent and effective contact with target audiences.
Keva Silversmith is a licensed attorney and holds an M.A. in Speech Communication from Emerson College.